An eCommerce platform gives you a chance to build your website and allows you to connect with more customers and sell more products only if you choose the right design.
In this article, we will provide some tips on eCommerce website design and how to drive more customers. You will learn about different strategies to grow your business and convert leads into sales.
8 eCommerce Website Design Tips to Drive More Customers
Make it Mobile-responsive:
Try to make your site mobile-responsive as a large number of people are scrolling the web using their phones. If your site is not good enough to be mobile-responsive, there’s a high chance of losing a good amount of customers. Therefore, the very first tip is to make your website mobile-responsive.
Put Your Best Product at the Front:
To attract more target audience to your store, you have to highlight your most-selling products in front of customers. Try to show them in bright colors, and expressive layouts or you can use impressive fonts.
Use a Pop-up Sign-up Sheet:
Using a pop-up sign-up sheet in your eCommerce website helps in re-marketing, as most of the customers scroll through the websites just to get ideas not to make purchases. By getting the email addresses of your customers, you can easily grab their attention and opinions about your product. A quick email from you might provoke them to buy from you.
Keep SEO Best Practices in Mind:
SEO is the best way to move up higher on the search results. If you put a lot of effort into SEO, you will soon get the results, more views, and vast reach. There are three main things you should keep in mind while doing SEO:
- Use relevant keywords
- Write a smart product description
- Use built-in SEO tools
- Keywords: Keywords are the words or phrases that are searched by the customers to find a product.
- Description of product: Ensure that the product description should be clear, easy to read, and tells about the product properly. With the help of product description, the search engine finds how relevant your product is to a particular search. A clear product description means proper search engine rankings and it gives a clear image about your product to your customers.
- Built-in SEO tools: Using built-in SEO tools in your eCommerce website allows you to take benefit of powerful metrics and data.
Use Site-related Images:
A good picture can speak a thousand words, your images should be focused and of high resolution. You are suggested to take several shots of each product and create a slideshow for each product listing. This practice is usually put into effect in clothing stores.
Keep Everything Simple:
If you want to make everything smooth and easy for the customers, there is no need to addcomplex things to your site. To make things more simplified, add drop-down menus, so that visitors don’t have to search for buttons or dig too far to reach their desired product.
Use Scannable Content:
Making your site easy to scan is the easiest way to make things simple. Any customer doesn’t want to spend too much time shopping they just want to get in, purchase, and leave.
You can use separate and clear headers to highlight the different sections of your store. If you sell various categories of products, users should be able to scan your site and go through all the products they are interested in. Another way to achieve this is by making short paragraphs, using different sizes, and adding images.
Keep Customers in Mind:
Keeping customers in mind before designing any website is quite important. Give the best shopping experience to the customers so that they come back to make purchases again. Implementing all these things leaves a great impact on the minds of customers.
CONCLUSION
A better website can accelerate the growth of your business. From the above-given tips, you might come to know how an impressive eCommerce website design for your business can help you grow.
If you want to create a well-optimized eCommerce website for your business, experts offering services of custom eCommerce website development in India can assist you.